Illustrations for Target's "My Holiday
Story" Campaign.

The campaign launched at a pop up activation called "Wonderland" in New York City and was met with energy and excitement by all the Target guests who attended.

My assignment consisted of creating backgrounds to be animated and then combined with other illustration assets to create an interactive story.

environment.jpg
environment_urbanindoorgatheringspace_olgahashim.jpg
environment_urbanneighborhoodcolderclimate_olgahashim.jpg
environment_sunrising_sunsettingmorningevening_olgahashim.png